Download kindle books Blockbusters: Hit-making,

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. Anita Elberse

Blockbusters-Hit-making.pdf
ISBN: 9780805094336 | 320 pages | 8 Mb

• Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
• Anita Elberse
• Page: 320
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780805094336
• Publisher: Holt, Henry & Company, Inc.

Download Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Download kindle books Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment in English by Anita Elberse

Overview

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professors What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? ...

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